1953
On 3 September 1953, Erich and Helene Braun, Michael Braun's parents, acquired the UNGER fashion house, whose assets had been put into liquidation a year earlier. From then on, Helene Braun ran the business on the Hamburg stock exchange, specialising in women's clothing.
1983
Unger moves from the stock exchange to its current location at Neuer Wall and develops into one of the leading fashion stores in Germany under the management of Susanne and Michael Braun.
2008
Launch of our online shop.
2010
Florian Braun takes over the management of the company as CEO.
2012
Together with his cousin Lars Braun, Florian Braun is honoured with the 2012 Forum Prize of the textile industry.
2014
Opening of the Uzwei editorial store.
2017
‘The new Unger’ is reflected in a major remodelling of the store. The team will share our vision with you.
2018
Unger celebrates its 140th anniversary and is one of the leading luxury retailers in Germany with Unger am Neuen Wall, Uzwei and Unger-Fashion.com. Today, Unger stocks over 150 international designer brands, employs 120 staff and has shop-in-shop agreements with Dior, Céline, Chloé, Stella McCartney, Roger Vivier and Tory Burch.
2019
UZWEI celebrates Stella McCartney's new spring/summer 2019 collection with a glamorous party at Grünspan in Hamburg.
2020
The UNGER Fashion Concierge was launched in 2020 and offers a very special service for our Hamburg customers.
2023
The unique LOEWE shop-in-shop will open at UNGER in February 2023.
The capsule collection ‘Große Freiheit’ was created in September 2023 from the long-standing friendship between Iris von Arnim and Unger, as well as their shared great love for their hometown.
The autumn/winter 2023 campaign is all about understated luxury.
2024
The Spring/Summer 2024 campaign was shot at the historic Quinta da Bella Vista in Sintra and focuses on preppy chic, urban laissez-faire and casual luxury. The estate, which was once the home of the famous British writer and father of Sherlock Holmes Sir Arthur Conan Doyle, and its lush grounds were the perfect backdrop for our current spring and summer collection, which is fashionably varied but stylistically very UNGER.